|
|
|
|
|
 |
|
Brand Marketing,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
|
|
|
 |
Sports Celebrity Endorsements in retail products advertising
Brand Marketing
1
Contents
Purpose
Introduction
Literature review
Research Proposition
Methodology
Results
Conclusion
Brand Marketing 2009
2
Purpose
To extend previous research(stone et al) into sport celebrity endorsements by investigating such endorsements of products ultimately sold by retailers.
Introduction
A sports celebrity endorser influences consumer buying decisions.
Top athletes earn more from endorsements than from their athletic contracts.
But!! The negative influence is happened by unexpected behavior which is unacceptable to the targeted consumer.
Introduction
Origin researcher : Whether the ad featured a product, athlete, or other model. Also considered not athlete.
Our study : add to study into the current decade and investigating for the first time the use of athletes as endorsers.
Celebrity endorser(athletes) are widely presumed to be an effective method of promoting retail merchandise to gain optimum benefits.
.... |
|
|
|
 |
 |
브랜드 전략-마케팅,마케팅,브랜드,브랜드마케.. |
|
Strategic Marketing,마케팅,브랜드,브랜드마케.. |
|
아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
|
브랜드개성,브랜드전략,마케팅,브랜드,브랜드마.. |
|
브랜드전략,마케팅,브랜드,브랜드마케팅,기업,.. |
|
서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
|
쿠쿠_마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
|
브랜드런칭,브랜드경영,마케팅,브랜드,브랜드마.. |
|
브랜드파워,마케팅,브랜드,브랜드마케팅,기업,.. |
|
도브,시장분석,마케팅전략,마케팅,브랜드,브랜.. |
|
베이커리산업,뚜레주르,파리바게뜨,마케팅,브랜.. |
|
STP Marketing,마케팅,브랜드,브랜드마케팅,기.. |
|
시장세분화마케팅,마케팅,브랜드,브랜드마케팅,.. |
 |
패션마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
2013.03.23
28페이지
