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Cold Stone Cremery,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Cold Stone CreameryThe Ultimate Ice Cream Experience
Contents
Market Analysis
S-T-P
4P
Marketing Strategy
Suggestions
Environment
As quality of life improves,
people started to enjoy dessert
Premium ice cream market
Market Analysis
Company
Cold Stone Creamery
The ice cream is mixed with
many types of different flavors of
the customer’s desire
on an actual cold stone of -9°C
Market Analysis
Company
SWOT
Create their own
Fun marketing
Established brand image
Product differentiation
Horizontal culture
Complexity of menu
Not many stores yet
Inactive promotion
Cramped space
High labor cost
Narrow target
High inflation rate.
Tough competition.
Depression of economy.
Dominating Competitor
High inflation rate
Mass customization trend
Increased brand equity
Advanced customers appetite
Stabilized family budget
SWOT Analysis
STRENGTH
WEAKNESS
OPPORTUNITY
THREAT
Competitors
Market Analysis
Big 3 Competitors
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콜드스톤마케팅사례,마케팅,브랜드,브랜드마케.. |
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coldstone_콜드스톤마케팅,아이스크림시장분석,.. |
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COLD STONE 콜드스톤 브랜드분석과 SWOT분석및 .. |
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콜드스톤 기업 SWOT분석및 마케팅전략제안 PPT |
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COLDSTONE 콜드스톤 마케팅 SWOT,STP,4P전략분.. |
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Cold Stone 콜드스톤 마케팅사례분석및 콜드스.. |
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콜드스톤마케팅전략,콜드스톤기업분석,콜드스톤.. |
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콜드스톤 크리머리 |
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콜드스톤 마케팅사례분석및 새로운마케팅전략제.. |
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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쿠쿠_마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
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도브,시장분석,마케팅전략,마케팅,브랜드,브랜.. |
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베이커리산업,뚜레주르,파리바게뜨,마케팅,브랜.. |
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2013.03.23
25페이지
