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Hyundai credit card,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Hyundai credit card
Agenda
Company profile
1
Targeting
2
Loyalty program
3
Q A
4
Contents
Hyundai credit card
Profile
Company profile
Milestone
2001. Participation credit card industry by acquisition Diners Club
2003.5 Launching M card
2005.2 Launching Black card(VVIP)
2005.8 Strategic Partnership with
GE capital
2006~2008
NSCI rank 1
Hyundai
Credit card
Revenue
▲KRW 520 bn
(2010 1Q)
Operating income
▲KRW 92 bn
(2010 1Q)
Net income
▲KRW 69 bn
(2010 1Q)
Company Profile
Products
Change the rule
By alphabet marketing and color marketing, Hyundai card change the rule to compete among their internal brand.
Product
Prior Occupation of VVIP
Most exceptional movement of Hyundai card was to launch VVIP card. Market anticipated this would be failed, but they generated this position and occupied.
Ranking
Ranking
Market Share by customer Purchasing
2003.
Samsung: 17.15%
Hyundai: 4.1%
2009.
Samsung: 10.7%
Hyundai: 10.9%
Hyundai credit card
Targeting
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신용카드경쟁사례,현대카드경여전략사례,삼성카.. |
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,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,.. |
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현대카드,마케팅사례,현대카드전략,현대카드성.. |
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현대카드경영전략사례,현대카드 성공사례,신용.. |
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마케팅전략,현대카드,마케팅,브랜드,브랜드마케.. |
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인적자원,현대카드사례,마케팅,브랜드,브랜드마.. |
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크레딧카드,신용카드,마케팅,브랜드,브랜드마케.. |
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현대카트-마케팅,현대,카드,서비스마케팅 |
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현대카드_문화마케팅,브랜드마케팅,서비스마케.. |
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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현대카드와 신한카드의 조직문화 |
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신용카드 산업의 환경분석,신용카드 산업,신용 .. |
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현대자동차,마케팅전략사례,마케팅,브랜드,브랜.. |
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자동차시장,인도시장친출,자동차산업,마케팅,브.. |
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2013.03.23
28페이지
