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Marketing_Plan,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Marketing
Management
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List
List
Marketing Plan
Executive Summary
Internal analysis
SWOT analysis
Product portfolio
Situation analysis
STP
Competitive analysis
Marketing Mix
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1. Executive summary
Starts in the early 1900s
Harry David is “one of premier direct marketing and e-commerce companies in the U.S”
officially was established in 2005, and now it has over 125 stores throughout the country
mission statement We create, produce, and market premium foods which develop lasting relationships with our customers
About Harry David
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1. Executive summary
Plan summary
we can expect the sales to increase approximately 23 to 25% more
organic food markets are highly attractive to enter
open the first Korean Harry David retail store and online shopping mall
open the first store in Banpo-dong
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2. SWOT
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2. Product portfolio
Sesame Sticks
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3. Competitive analysis
Reforhaus
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2013.03.23
23페이지
