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PUBEYES_REPORT
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PUBEYES MARKETING PLAN
* Outline
1. Introduction and Situational Analysis
* General Overview (Popeyes)
* Current Situation
2. Customer and Market Analysis
* Customer Analysis
* Survey Result
* Reason for coming up with Popeyes
* Logo Explanation
* Location
* Main Menu
3. Marketing Strategies
* SWOT Analysis
* STP (segmentation, targeting, positioning)
* Marketing Strategy (4P Mix)
* Services Offered
* Price of Product
4. Financial
5. Mission Vision
6. Conclusion
1. Introduction and Situation Analysis
General Overview (Popeyes)
Popeyes is a fast-food chain company that was established in 1972 and primarily located in New Orleans, America and founded by Al Copeland. It currently has about 500 chains in 20 countries selling mainly biscuits and chicken. It first came to Korea in 1994 for the first time.
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2013.03.27
11페이지
