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마케팅_자라,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Contents
1. Environment Analysis
2. STP
3. Competitors
4. Marketing Strategies
5. Conclusion
Start!
Over supplier competition market
Consumer’s various of higher desire
1. Sensitive of fast fashion
2. The pursuit of personal style
3. Enjoy of culture life
So. Our concept is convergence fashion shop
Environment Analysis
Lead the fashion concept SPA( Specialty store retailer of Private label Apparel)
unique item attracting each other personal
Cafe exhibition makes a culture space
Fast
Unique style
Cafe Exhibition
Concept
Environment Analysis
Why’s SPA
Recent trend of fashion business
-] SPA BRAND’S GOLDEN AGE
SPA (Specialty retailer of private label apparel) :
Under the One plan makes design, produce, distribution, sales =] Total process
Offer the low price , various trendy product to consumer
So, young people prefer to SPA brand
SPA benchmarking
Multishop Benchmarking
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자라 ZARA 브랜드 경영전략분석과 ZARA의 마케.. |
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[ZARA 마케팅사례] ZARA 자라 브랜드분석과 마.. |
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ZARA 자라 기업분석과 자라 글로벌(중국,한국) .. |
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[ZARA 마케팅사례 PPT] ZARA 자라 성공비결과 Z.. |
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2013.03.27
32페이지
