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Marketing_UNIQLO_마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Marketing Analysis
GAP
MANGO
FOREVER 21
1
codes combine
NIKE
2
The most important customer group, 20s wants unique and trendy style. However, simple and basic items of UNIQLO are big issues among them.
Hereby, we will find the SECRET of UNIQLO’s popularity and how to get more profits from 20s.
Issue
3
What is SPA brand
Speciality retailer of Private label Apparel
Production, Design, Circulation, Sales by One company
Market Size : $100,000,000(in Korea)
44
About UNIQLO
4
Since 1963, in Japan
No.1 SPA brand in Korea with profit
Inexpensive, but high quality
20s loves UNIQLO
55
About UNIQLO
5
UNIQLO DNA
Simple Basic style
UT(T-shirt)
UJ(Jeans)
Heat-tech
Various products with many colors
6
Cheap, Simple Casual apparel market targeted twenties and thirties
Size of apparel market is steadily increasing.
Percentage of market share is rapidly increasing.
SWOT Analysis
Target Market
7
GAP
SWOT Analysis
8
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유니클로-서비스마케팅사례 |
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도브,시장분석,마케팅전략,마케팅,브랜드,브랜.. |
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유니클로 마케팅전략분석과 유니클로 성공요인.. |
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주요 SPA브랜드 마케팅전략 비교분석레포트 ( Z.. |
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유니클로마케팅,마케팅,브랜드,브랜드마케팅,기.. |
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유니클로,패션브랜드,패션의류,마케팅,브랜드,.. |
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유니클로분석,유니클로마케팅전략,SPA,유니클로.. |
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2013.03.27
31페이지
