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salad_cafe,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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SALADE CAFE
Contents
1.Outline
Substitution of existing High Calories menu
Out line
Sales “Packed by Calories”
Differentiation
Outline
20’s Women to men
Uhm…
GOOD^^
2.Goal
We offer “Opportunity” For the Beauty
3.Direction Planning
Continuous menu developing
Different Interior
Expanding target market
Breakfast Delivery service
BI
Represent our Identity
- Take out “pack salad”
Easy to pronounce
Easy to remember
Contents
1.Product
Salad
High protein product
Drink
Drink with grain powder
Salad
Cajun Salad
Salmon salad
Chicken breast salad
Ceasar salad
Balsamic salad
Caprese
Green salad
Fruit salad
etc
High protein product
Salmon
Egg
Chicken breast
Tuna
etc
Drink
Strawberry kiss
Banana Island
Pineapple pleasure
Peach slice
Grape expectation
Kiwi strawberry breeze
Orange Ka-bam
Mango Festival
Blueberry Heave
Etc
Drink with grain powder
2. Function Character
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2013.03.27
44페이지
