|
|
|
|
|
 |
|
맥카페_마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
|
|
|
 |
[Principle of marketing class]
Mc cafe’
Marketing plan
Contents
Executive summary
Mc cafe in Korea was launched in 2009
Mc cafe in America and Europe make big success.
But unlike this case, Mc cafe in Korea made only a little progress.
Executive summary
And, actually the favor is not different with the competitor.
Current
Marketing Situation
Market description
product review
Most customers age group is 20-30.
And Most of them are women.
product review
Current cup
Design.
Competitive review
Competitive review
Channel Logistics
Mc cafe sell three kinds of coffees in Mc donald and this is only channel of it.
there are 30,000 Mc donald restaurant in 119 countries.
Lavazza coffee is premium coffee beans
brand which charge 45% of Italy retail
coffee market.
They sold 14,000,000,000 cups annual.
SWOT analyze
New
Marketing plan
Object and Issue
.... |
|
|
|
 |
 |
아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
|
서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
|
쿠쿠_마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
|
카페베네,IMC전략,마케팅전략사례,마케팅,브랜.. |
|
도브,시장분석,마케팅전략,마케팅,브랜드,브랜.. |
 |
카페베네-마케팅전략,마케팅,브랜드,브랜드마케.. |
|
베이커리산업,뚜레주르,파리바게뜨,마케팅,브랜.. |
|
카페베네 브랜드분석과 마케팅,서비스전략 분석.. |
|
시장세분화마케팅,마케팅,브랜드,브랜드마케팅,.. |
|
스타벅스감성마케팅,카페베네 성공요인,커피시.. |
|
카페베네 기업분석과 카페베네 SWOT분석및 마케.. |
|
마케팅성공사례,마케팅,브랜드,브랜드마케팅,기.. |
|
카페베네 기업분석,카페베네 전략 분석,커피시.. |
|
모더니즘,구조학,마케팅,브랜드,브랜드마케팅,.. |
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
2013.03.27
50페이지
