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마케팅전략-콜라,펩시,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Cola Wars Continue
Strategic Management
Coke and Pepsi
Contents
1. History of Cola Wars
2. Case summary
-5 forces model of CSD Industry
-Non-Price Competition
-Differentiation Strategy
3. Suggested questions
4. Extra questions
5. Q A
Part 1
History Of Cola Wars
History
Early history
1886
1892
1898
1899
1920
1923
Developed by John Pemberton
First bankruptcy
Developed by
Caleb Bradham
First bottling franchise
First Mover advantage
7X
The great depression World war 2
1932
1933
1939
Supporting
the world war
Second bankruptcy
“Twice as much for a nickel”
Cost leadership
Challenging Pepsi heats up the war
(1945-1960s)
(1960s 1970s)
(1970s-1980s)
Became second-largest CDS selling brand
The largest brand in market, still
“Pepsi Generation”
Oversea market
Product diversification
Pepsi’s effort
paid off
Continuing cola wars diversification of product
(1980s-1990s)
Product diversification
New Coke
Turned in to a failure
0.2% growth rate in 2000s
Adapting to the times
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펩시,코카콜라마케팅,사례분석,마케팅,브랜드,.. |
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코카콜라vs펩시콜라,콜라마케팅,브랜드마케팅,.. |
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코카콜라음료,코카콜라기업분석,펩시콜라경쟁,.. |
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펩시콜라 마케팅전략분석(코카콜라를 뛰어넘기.. |
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코카콜라vs펩시,코카콜라와 펩시의 역사,코카콜.. |
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코카콜라 vs 펩시 마케팅전략 케이스연구- 코카.. |
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호텔마케팅-코카콜라 vs 펩시콜라,마케팅,브랜.. |
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코카콜라VS펩시,코카콜라마케팅성공사례,펩시성.. |
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마케팅전략과 콜라전쟁,콜라와펩시,콜라시장과 .. |
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펩시 기업분석과 펩시콜라 SWOT,STP분석및 마케.. |
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펩시콜라 기업분석과 SWOT분석및 펩시 마케팅전.. |
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펩시콜라기업분석,펩시콜라경영전략,제로 vs 크.. |
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글로벌마케팅_펩시콜라실패원인 이유,펩시콜라v.. |
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코카콜라와 펩시콜라 기업소개 및 역사와 특징.. |
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2013.03.28
44페이지
