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CJOShopping,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Contents
1. Industry Analysis TV Home Shopping
2. Introduction of CJ O Shopping
3. CJ O Shopping STP
4. CJ O Shopping Marketing Mix(4Ps)
5. Primary Information
- Questionnaire Interview
6. Group Evaluation
Off-lined retail distribution company
TV Home Shopping = Distribution + Broadcasting
Industry Analysis TV Home Shopping
Competitive market
Oligopolistic competition
Industry Analysis TV Home Shopping
Market Share
Unit : %
Industry Analysis TV Home Shopping
Pioneer of the TV Home shopping program
Diversification to CJ Mall, and Catalog
Management of giving trust to customer
Opening of
Growth to synthetic on-lined distribution company
STP - Segmentation
Demography Age, Gender
Behavior TV Watching, Product Consumption
STP - Targeting
STP - Targeting
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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소비자행동,컬러마케팅,마케팅사례,마케팅,브랜.. |
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오감브랜드사례,마케팅전략,마케팅,브랜드,브랜.. |
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파리바게뜨,뚜레주르,마케팅전략,시장분석,마케.. |
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소비자마케팅,서비스경영,마케팅사례,마케팅,브.. |
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마케팅 역량 강화,막걸리마케팅,막걸기 경영 성.. |
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시각마케팅사례,코카콜라,마케팅,브랜드,브랜드.. |
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2013.03.28
28페이지
