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IMC Strategy for CSR of Hyundai Car
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Would You Be a denizen ofDongrami
IMC Strategy for CSR of Hyundai Car
Situation Analysis
Trend of CSR
CSR is the business policy has pervaded all over the world
More than 90% corporates have done CSR activity
CSR is Not Optional, But essential
Source : FKI
MOVE
EASY MOVE
For disabled person
Development of welfare car,
Supply electric wheelchair
Gift car, Social welfare, Education/ Scholarship,
Support for Sports, Culture/Art….
CSR of Hyundai Car
SAFE MOVE
For children
Car accident prevention program
Realizing 유자녀’s wish
GREEN MOVE
For environment
Restoration of ecosystem
Green zone, Planting trees
HAPPY MOVE
From employees
Volunteer work
Source : Self Survey
100 People
Awareness of Hyundai Car CSR
Competitor Analysis
1. Yuhan-Kimberly
2. SK
3. Amore Pacific
Long-term, Organic Campaigns are remembered by people
They are our competitor !
What brand do you remember when you heard ‘CSR’
Source : Self Survey
100 People
SWOT
Move is systematic campaign
Good connectivity with product
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2013.03.28
32페이지
