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Cafe,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
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Biz ProposalCafe the Way
Overview
STEP1 Business Definition
is Providing Space, Interpersonal Informational Communication,
came from the customer-oriented.
It makes people connected by common subjects and sharing their interests so that they can reach the common intellectual goal in a limited space, ‘cafe’.
STEP1 Define the Broad Product-Market
Thinking process showing HOW we defined the Broad Product Market
STEP2 Target Market Decision Justification (1) Primary Target Market
The Benefits Sought:
Reading materials and WIFI is necessary for the hard worker target to access to the appropriate information.
STEP3Core Strategy
Product
Promotion
Price
Place
STEP4 Differentiation
Free working material
pencil, pen, eraser, paper, marker, post-it, etc
Fresh flowers on every table
Personal greeting service
Printers and Photocopiers without extra charge
STEP5 Market Growth Strategies
STEP6 Marketing Mix
① Membership system
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2013.04.04
17페이지
