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CSR,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Contents
Bibliography
Corporate Social Responsibility
To survive for a long time and earn higher profits , corporation seek socially desirable value (social responsibility)
Economic, Legal, Ethical, Philanthropic Aspect
Definition present condition of CSR
Definition of CSR
Definition present condition of CSR
Condition of CSR
The Core Cycle of CSR
CSR Policy
CSR Management System
CSR Achievement
CSR Result Public Announcement
Global Tendency Present Condition of CSR
Background of CSR Raising
After IMF, social polarization is accompanied with quantitative growth of global economy. So as to solve this problem, CSR marketing draw the notice of world.
To improve corporation value of brand, more corporation use CSR marketing.
Social climate that social problem is not only individual s fault but corporation s fault is built up.
Government recommend CSR marketing. (by giving benefits)
Environmental Aspect
Community Aspect
Human Right Aspect
Research Development Aspect
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무역경영,글로벌경영,csr,브랜드마케팅,서비스.. |
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CSR,도요타,현대자동차,마케팅,브랜드,브랜드마.. |
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CSR,현대자동차,마케팅전략사례,마케팅,브랜드,.. |
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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스타벅스의 CSR,기업의 사회적 책임,스타벅스사.. |
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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현대자동차 CSR 활동,현대자동차서비스사례,현.. |
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csr,브랜드전략,브랜드이미지,브랜드마케팅,서.. |
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쿠쿠_마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
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다국적기업 나이키 CSR,스타마케팅, 바이럴 마.. |
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CSR,기업의사회적책임,윤리경영,마케팅,브랜드,.. |
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CSR 성공과 실패사례,CSR의 개념,브랜드마케팅,.. |
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SNS를 CSR마케팅에 적극 이용,CSR과 SNS,초기 P.. |
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도브,시장분석,마케팅전략,마케팅,브랜드,브랜.. |
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2013.04.04
22페이지
