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M_M_마케팅관리론_보고서,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
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M M Communcations
LG Tromm Styler
Since the introduction of electronic gadgets, the life of humankinds has been in a full of convenience. Now, people do not just look for the convenience but also their life-value. White-product market is also going through this as well. Having a new household gadget does not anymore mean of a new convenience - it a representation of their life-style value. Styler was introduced to fill this consumers need and it was successful for the product of introduction stage in product-life-cycle. However, the problem is that many consumers feel a little uncomfortable with Styler - it s too expensive for such a useless product. We have decided to change their thoughts and lead them to feel more of needs for Styler in both value and functional wise by efficiently using marketing tools.
Segmentation, targeting and positioning
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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시장세분화마케팅,마케팅,브랜드,브랜드마케팅,.. |
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마케팅-(브랜드 자산의 개념 및 관리),마케팅,.. |
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마켓팅원론,마케팅,브랜드,브랜드마케팅,기업,.. |
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서비스 기업 조사 분석 보고서,마케팅,브랜드,.. |
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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오감마케팅,마케팅사례,마케팅,브랜드,브랜드마.. |
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오감브랜드사례,마케팅전략,마케팅,브랜드,브랜.. |
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시각마케팅사례,코카콜라,마케팅,브랜드,브랜드.. |
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마케팅성공사례,마케팅,브랜드,브랜드마케팅,기.. |
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인터넷마케팅,온라인마케팅,마케팅전략사례,마.. |
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오감마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
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브랜드관리,마케팅,브랜드,브랜드마케팅,기업,.. |
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서비스마케팅_보고서,마케팅,브랜드,브랜드마케.. |
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2013.04.04
10페이지
