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디자인마케팅,디자인전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Questionnaire Design
CONTENTS
Intro
Why
Questionnaire design is so important
Question Phrasing
Open-ended response question
Close-ended response question
Question Phrasing
Open-ended response question
Some problem or topic and ask respondents to answer
their own words
Strong point unique
unanticipated reaction
source of new idea
valuable at the beginning of an interview
editing, coding, analyzing
Weak point difficult to categorize
difficult to summarize
Question Phrasing
2. Close-ended response question
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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쿠쿠_마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
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도브,시장분석,마케팅전략,마케팅,브랜드,브랜.. |
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오감마케팅,브랜드디자인,마케팅,브랜드,브랜드.. |
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베이커리산업,뚜레주르,파리바게뜨,마케팅,브랜.. |
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마케팅성공사례,마케팅,브랜드,브랜드마케팅,기.. |
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시장세분화마케팅,마케팅,브랜드,브랜드마케팅,.. |
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오감브랜드사례,마케팅전략,마케팅,브랜드,브랜.. |
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소비자행동,컬러마케팅,마케팅사례,마케팅,브랜.. |
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모더니즘,구조학,마케팅,브랜드,브랜드마케팅,.. |
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인터넷마케팅,온라인마케팅,마케팅전략사례,마.. |
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소비자마케팅,서비스경영,마케팅사례,마케팅,브.. |
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오감마케팅,브랜드디자인,마케팅,브랜드,브랜드.. |
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2013.04.04
19페이지
