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장소마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
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Place Marketing Project
Istanbul
Islam
Orthodox
Istanbul
The aim
Background Information
Culture
High Power distance
Low individualism
Moderate Masculinity
High Uncertainty avoidance Index
Citizens value;
Family, Honor, Trustworthiness
Polychronic time and Islam
Demographics
Population of Istanbul;
15 Million -] 19% of Turkey
Population density;
2392 per KM squared
Economy
GDP of Istanbul -] 27% of Turkey’s
38% of total industrial output
50% of services
40% of the nation’s tax revenue
General population has 20~30 years before retirement
Education
Literacy rate -] 86.5%
Male -] 94.3% Female -] 78.7%
Istanbul has relatively low secondary school graduation rate
Ataturk airport -] 9th busiest in Europe. 3 runways and 4 terminals
Continuous growth in number of passengers travelled;
Total of 29 million passengers travelled through 18 million were international
Transport - Sea
Second, sea transport plays a vital role in Istanbul as water surrounds three sides.
Transport - Air
Transport - Land
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2013.04.04
38페이지
