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금호,아시아니,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Kumho Asians Group M A Case
Contents
Kumho Asiana Group
Large South Korean conglomerate
Kumho Asiana Group
Subsidiaries in the automotive,
industry, leisure, logistic,
chemical and airline fields.
Kumho Asiana Group
Kumho Asiana Group
Originally taxi company, however,
now they are major Korean conglomerate by M A
Group current condition
Chemical/Tire
Construction
Transportation/ Distribution/ Service
Management ideology
Humane level
: Employee together
Social level
: Loved from neighbor
Economic level
: Create Global value
Management objective
Number 1.
In their business world
Five core management method
The process of the M A
1. 1999. 8. 26
Daewoo starts the workout
Work-out : Working of reform the Daewoo s situation.
12 subsidiaries did work-out
The process of the M A
2. 2000. 12. 27
DAEWOO
- DAEWOO
DAEWOO
ENGINEERING CONSTRUCTION
- DAEWOO INTERNATIONAL
The process of the M A
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금호아시아나,아시아나항공사마케팅,항고사경영.. |
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금호아시아나,아시아나항공사,항공사경영,항공.. |
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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금호 아시아나,항공사,마케팅,브랜드,브랜드마.. |
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금호타이어,기업이미지전략,금호타이어 기업분.. |
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에어아시아 vs 제주항공 기업비교분석과 SWOT .. |
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에어아시아 AirAsia 기업분석과 SWOT분석및 에.. |
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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아시아태평양,국제기구,마케팅,브랜드,브랜드마.. |
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쿠쿠_마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
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금호아시아나브랜드,대한항공마케팅,마케팅,브.. |
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금호타이어,환경마케팅 전략,마케팅,브랜드,브.. |
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아시아의_허브공항,마케팅,브랜드,브랜드마케팅.. |
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금호타이어,마케팅전략,마케팅,브랜드,브랜드마.. |
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2013.04.04
28페이지
