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마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,항공사
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All about Southwest
Outline
1. The firm Introduction
1. The firm Introduction
Boeing 737
1. The firm Introduction
The company’s founding story
Symbol of Southwest
Founder Herbert D. Kelleher
2. Secrets for success
① A Relatively Happy Workforce
Enjoy work environment
Southwest airlines’ labor structure
Happy
Workforce
Fuel
Hedging
Point-
to-Point
Consistent Aircrafts
Simple
Services
② Aggressive Fuel Hedging Strategy
Happy
Workforce
Fuel
Hedging
Point-
to-Point
Consistent Aircrafts
Simple
Services
Oil price
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LCC,저가항공사,항공사경영,항공마케팅,마케팅,.. |
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기업분석,제주항공,저가항공사,마케팅,브랜드,.. |
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사우스웨스트항공,항공사마케팅,마케팅,브랜드,.. |
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항공업무론_진에어,항공마케팅사례,저가항공사.. |
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에어부산,마케팅사례,저가항공사,LCC,마케팅,브.. |
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아시아나항공,마케팅분석,항공사마케팅,마케팅,.. |
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2013.04.04
24페이지
