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마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
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Contents
I. Introduction
II. The process of the M A
III. Problem of the M A
IV. Conclusion
V. Reference
I. Introduction
① What is the Kumho Asiana Group
Kumho Asiana Group is a large South Korean conglomerate, with subsidiaries in the automotive, industry, leisure, logistic, chemical and airline fields. Originally taxi company, however, now they are major Korean conglomerate by M A. The group is headquartered at the Kumho Asiana Main Tower in Sinmunno 1-ga, Jongno-gu, Seoul, South Korea. The group was established in 1946.[citation needed] As of 2008 the Kumho Asiana Group CEO is Bak Sam Koo.
② Kumho Asiana Group s current condition.
Kumho Asiana Group has three departments. Which is divided three parts. First is chemical and tire part. Second part is Construction. Third part is transportation/distribution/service part. In these three parts, they have lots of small part.
③ Management ideology
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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시장세분화마케팅,마케팅,브랜드,브랜드마케팅,.. |
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오감브랜드사례,마케팅전략,마케팅,브랜드,브랜.. |
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마케팅성공사례,마케팅,브랜드,브랜드마케팅,기.. |
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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오감마케팅,마케팅사례,마케팅,브랜드,브랜드마.. |
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시각마케팅사례,코카콜라,마케팅,브랜드,브랜드.. |
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인터넷마케팅,온라인마케팅,마케팅전략사례,마.. |
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오감마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
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브랜드개성,브랜드전략,마케팅,브랜드,브랜드마.. |
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마켓팅원론,마케팅,브랜드,브랜드마케팅,기업,.. |
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오감브랜드사례,코닥,소니마케팅사례,마케팅,브.. |
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소비자행동,컬러마케팅,마케팅사례,마케팅,브랜.. |
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SNS마케팅,마케팅전략사례,마케팅,브랜드,브랜.. |
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2013.04.04
13페이지
