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브랜드파워,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
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Brand Equity Implications of Joint Branding Programs
Contents
Members
Purpose
Introduction
Methodology
Results
Discussion
Summary of key findings
Implications
Purpose
To explore how joint branding affects consumer perceptions
Purpose
Introduction
Methodology
Results
Discussion
Summary of key
findings
Implication
Introduction
When joint branding occurs
- Two brands enter an agreement to market some product or service in tandem.
Why brands enter into alliances with other brands
- An opportunity for one brand to build equity by leveraging characteristics or attributes of other, partner brand.
Purpose
Introduction
Methodology
Results
Discussion
Summary of key
findings
Implication
Introduction
Three main research questions
What effects do brand alliances have on brand equity
How do these effects depend on the type of brands involved On the type of partnership
What are the effects of complementarities How about commonalities
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nokia,노키아,브랜드파워,마케팅,브랜드,브랜드.. |
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삼성애니콜,중국시장진출,브랜드파워,마케팅,브.. |
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준오헤어,브랜드파워,마케팅,브랜드,브랜드마케.. |
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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시장세분화마케팅,마케팅,브랜드,브랜드마케팅,.. |
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파워블로그 활용 마케팅 |
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BBQ 중국시장진출,BBQ 글로벌 현지화전략,BBQ .. |
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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파워 브랜드 구축을 위한 브랜드 체계와 전략의.. |
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오감브랜드사례,마케팅전략,마케팅,브랜드,브랜.. |
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오감마케팅,마케팅사례,마케팅,브랜드,브랜드마.. |
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상생과혁신경영,경영혁신,파워순환패러다임,개.. |
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SK텔레콤마케팅,마케팅,브랜드,브랜드마케팅,기.. |
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마케팅성공사례,마케팅,브랜드,브랜드마케팅,기.. |
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2013.04.04
35페이지
