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애플,아이폰,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Apple Inc. in 2010
INDEX
Apple Overview
PC Industry Analysis
Apple’s
Competitive Strength
5 Force Analysis
Vision
APPLE’S HISTORY OVERVIEW
THE BEGINNING OF APPLE
Apple I did not have a case the user was required to build a box for its components. (Picture from smithsonian) apr 1,1976
Color graphics a first for a personal computer
Dove the PC industry to $1 billion in annual sales in less than 3 years
Leader, selling more than 100,000 Apple Ⅱs by the end of 1980
CRISIS
IBM entered the PC market.
Apple’s response: Macintosh (1984)
Advantage: ease of use, industrial design, and technical elegance.
Disadvantage: slow processor speed lack of compatible software.
Result: net come fell 62%
(1981-1984)
Jobs was forced out(1985)
John Sculley was alone at the helm.
The Sculley Year, 1985-1993
Market share recovered: 8%
In 1990, 1 billion in cash, apple was the most profitable PC company.
New market
HOWEVER,
As IBM-compatible prices dropped, Macs appeared overpriced..
Apple’s high R D cost.
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아이폰,애플,스티브잡스,애플마케팅,마케팅,브.. |
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애플기업분석,애플경영,애플성공전략사례(아이.. |
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스티브잡스,마케팅,브랜드,브랜드마케팅,기업,.. |
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애플,스티브잡스,마케팅,브랜드,브랜드마케팅,.. |
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4E_리더십보고서,스티브잡스사례,열정,행동,노.. |
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애플경영,잡스의경영철학,애플의경영전략,애플.. |
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APPLE 애플 기업분석과 경영전략 애플 마케팅사.. |
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스티브 잡스의 창조 리더십,애플의창조경영,브.. |
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애플 APPLE 경영전략과 애플 성공요인과 SWOT분.. |
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애플 APPLE 마케팅 4P전략과 STP,SWOT분석 및 .. |
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스티브잡스가 이끄는 무적 디지털 기업 애플의.. |
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APPLE 경영,마케팅전략 사례연구 및 기업분석과.. |
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애플 아이폰 SWOT분석과 아이폰 마케팅전략 사.. |
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[글로벌 기업 CEO 성공사례] 닌텐도와 애플(스.. |
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2013.04.04
33페이지
