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패션마케팅,지오다노,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Fashion Marketing Team 11
Fashion Marketing
Table of Contents
About GIORDANO
What Giordano pursues
Why GIORDANO
STP
Segmentation/Targeting/Positioning
SEGMENTATION
Segmentation Target
Positioning
Trendy
Monotone
Basic
[Style of products]
Colorful
Expensive
Low
quality
High quality
Cheap
[Cost Brand Image]
4P
Product/price/place/promotion
Product
←Wrinkle Free material
Value for money
-Reasonable price low and middle priced
No sale rule
10000~20000￦
30000~40000￦
20000~30000￦
price
price
30000~40000￦
40000~60000￦
50000~60000￦
79800￦
In Department Stores Mega shops
Place
Place
Website
Promotion
Uses top celebrities as models
→ even though they’re low in price, it creates a highclass brand image
Promotion
Promotion
TV Advertising
↑ Advertising like movie
↑Popular advertising
Promotion
2.Point accumulation service
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지오다노 브랜드분석및 지오다노 마케팅 STP,SW.. |
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지오다노-마케팅전략,마케팅,브랜드,브랜드마케.. |
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지오다노-경영,마케팅,마케팅,브랜드,브랜드마.. |
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유니클로 vs 지오다노 마케팅 SWOT,STP,4P전략 .. |
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지오다노마케팅전략,지오다노분석,지오다노QR시.. |
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마케팅성공사례_지오다노 |
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지오다노 브랜드분석과 마케팅 4P,STP,SWOT분석.. |
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가족기업(GIORDANO)지오다노 분석 |
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SPA브랜드 성공사례,SPA브랜드 마케팅전략사례,.. |
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지오지아,지오지아마케팅,패션마케팅,트랜드,마.. |
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지오다노,지오다노마케팅전략,지오다노QR시스템.. |
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에잇세컨즈 브랜드전략분석과 에잇세컨즈 SWOT.. |
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푸르지오,마케팅,브랜드,브랜드마케팅,기업,서.. |
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푸르지오,푸르지오마케팅,마케팅,브랜드,브랜드.. |
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2013.04.04
45페이지
