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팬택,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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CONTENTS
Part 1
Company Overview
Part 2
Reason why PANTECH faced ‘workout’
2 factors of failure
Common strategy
Part 3
Reason they choose the strategy
External factor
Internal factor
Conclusion
Managerial Implication
Company overview
WHAT IS PANTECH
History of PANTECH
1991 Pantech Co. LTD Established
2001 Acquired Hyundai Curitel
2005 Acquired SK Teletech
Expanded sales in the US market
Entered the Japanese market
2007 “WORKOUT”
2008 Launched a variety of 3G phones and touch
phones in the Korean markets
2011 Released LTE phone
COMPANY OVERVIEW
COMPANY OVERVIEW
WORK-OUT
Debt restructuring process that allows a private or public company facing cash flow problems and financial distress in order to improve or restore liquidity so that it can continue its operations (reference: wikipedia)
Why
Reason why PANTECH faced WORKOUT
Ⅰ. FAILURE OF EXPANSION
1. Domestic market
Failure of M A
2. Too much ‘take-ove
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팬택의 과거와 실패,팬택경영전략사례,팬택기업.. |
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펜텍기업분석,팬텍기업윤리사례,펜텍경영전략,.. |
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팬택 기업 경영분석과 마케팅전략분석 (팬택 마.. |
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팬택,마케팅전략,기업분석,전략경영,마케팅,브.. |
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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쿠쿠_마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
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도브,시장분석,마케팅전략,마케팅,브랜드,브랜.. |
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베이커리산업,뚜레주르,파리바게뜨,마케팅,브랜.. |
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팬택 스마트폰 시장에서의 경쟁력분석과 팬택 .. |
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시장세분화마케팅,마케팅,브랜드,브랜드마케팅,.. |
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마케팅성공사례,마케팅,브랜드,브랜드마케팅,기.. |
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경영실패사례(팬택) |
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모더니즘,구조학,마케팅,브랜드,브랜드마케팅,.. |
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2013.04.04
31페이지
