|
|
|
|
|
 |
|
항공사,저가항공사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
|
|
|
 |
JetBlue’s Crisis on Valentine s day
JetBlue Case Analysis
Contents
Case Analysis
01. Company Description
JetBlue Airways
Company Description
Part 1.
One of American low-cost airlines in Queens, NY
Hub airport : John F. Kennedy International Airport (JFK) / more than 60% of jetBlue planes use a day
Unlike other low-cost airlines,
Differentiated services such as wide and comfortable
seats, serving free snacks, seat-back TV Service, etc.
- Recruitment of ‘outgoing’ employees
- Fun, young, friendly and energetic corporate image.
Founded by David Neeleman in 1999
“bringing humanity back to air travel making the experience of flying happier and easier for everyone.”
JetBlue grew rapidly in airline industry.
02. Timeline
JetBlue Airways
Timeline
Part 2.
[Feb. 14th. 2007]
.... |
|
|
|
 |
 |
저가항공사,항공마케팅,마케팅사례,마케팅,브랜.. |
|
저가항공사,제주항공,진에어,마케팅,브랜드,브.. |
|
저가항공사,항공사마케팅전략,마케팅,브랜드,브.. |
 |
항공사경영론,저가항공사,LCC,마케팅,브랜드,브.. |
|
저가항공사,항공마케팅,마케팅,브랜드,브랜드마.. |
|
저가항공사,항공마케팅,마케팅,브랜드,브랜드마.. |
|
저가항공사,마케팅,마케팅,브랜드,브랜드마케팅.. |
|
기업분석,제주항공,저가항공사,마케팅,브랜드,.. |
|
저가항공사,에어부산,진에어,항공사비교,마케팅.. |
|
항공사경영,저가항공사,대형항공사,항공마케팅,.. |
|
저가항공사,에어부산,진에어,항공사비교,마케팅.. |
|
LCC,저가항공사,항공사경영,항공마케팅,마케팅,.. |
|
항공업무론_진에어,항공마케팅사례,저가항공사.. |
|
젯스타,LCC,저가항공사마케팅,마케팅,브랜드,브.. |
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
2013.04.04
33페이지
