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마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Distributing Services
- 서비스 마케팅
Introduction
Service
Company
Customer
Where
When
How
Introduction
+ 2 Trends
Trend 1
Internet
Speed
Revolution!
Trend 2
Distribution
Type of contact : Options for service delivery
Decisions about place and time
Service delivery in cyberspace
The role of intermediaries
Internationally distributed services
Contents
Distribution
Distribution
In service
Experience
Information
No form
No paper
Why
2. Negotiation flow
1. Information and promotion flow
3. Product flow
Distribution in service
(3)
Distribution of Core services
Vs.
Distribution of Supplementary services
Distribution of Core service
Distribution of Spl. services
By Phone
By On-line
Flower model of Service
Physical processes
Information processes
Flower model of Service
Physical processes
Information processes
Computerized
Type of contact:
options for service delivery
Method of Service delivery
Method of Service delivery
Interaction between customers and service organizations
Method of Service delivery
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2013.04.04
60페이지
