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[영문판]맥심커피 마케팅전략 및 인도진출전략,동서식품인도진출전략,인도마케팅전략,커피믹스시장
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INDIA
Contents
About Maxim
Company introduction
Brand scope
India Market Analysis
General information
Culture
Economy
Political/legal
The chart
Indian Coffee Market Analysis
History
size of coffee market
estimation of volumes
Competitors
Segmentation , Targeting, positioning
4 P’s
Product strategy
Price
Place
Promotion
SWOT Analysis
Value Chain
1986.12 Export to the U.S
1994. 9 Launched Maxim Columbia, Brazil, and Kilimanjaro
1998. 2 Export to Europe
1999. 3 Awarded for No. 1 Brand in Coffee (한국능률협회)
1999. 9 Awarded for Best Satisfying Brand (소비문화대전)
2001. 3 Korea Power Brand No.1
2003. 7 Awarded for Best Brand by Women customers
2007.12 Arabica 100 received Marketing award
1.1 About Maxim
Launched in 1980, DongSuh Food. Inc.’s main brand
No. 1 Brand in Korean coffee market
Introduced F/D (Frozen Dry) type instant coffee to Korean coffee market
Company Introduction
INSTANT COFEE
F/D Type instant coffee which upgraded the taste and aroma
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커피믹스마케팅이야기,동서식품맥심,남양유업 .. |
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남양커피,남양커피마케팅,남양커피분석,남양커.. |
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프렌치 카페,네슬레,동서식품-맥심,커피시장분.. |
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커피산업,커피시장,동서식품,마케팅,브랜드,브.. |
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동서식품 기업분석과 SWOT분석및 동서식품 마케.. |
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동서식품 맥심 전략적제휴(제너럴푸드) 성공사.. |
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카누 KANU 제품분석과 카누 마케팅 SWOT,STP,4P.. |
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맥심TOP,맥심TOP광고,TOP광고,TOP마케팅,TOP마.. |
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동서식품,마케팅잔략,커피시장,마케팅,브랜드,.. |
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동서식품과 한국 네슬레의 비교와 향후전략,동.. |
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맥심(MAXIM) VS 프렌치카페 카페믹스 마케팅전.. |
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동서식품 기업 SWOT분석및 동서식품 기업분석과.. |
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한국 커피의 역사, 유래, 마케팅 전략, 경영 전.. |
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남양유업 프렌치카페 카페믹스 마케팅사례분석.. |
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2013.04.26
38페이지
