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가족생활주기,가족과관광,실버관광,체험관광,가족관광,가족마케팅사례,고객옹호마케팅
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REPORT
목 차
Ⅰ.
가 족
1.
가족(Family)의 개념 ·········································
1
2.
가족의 구조 ···················································
1
3.
가족의 기능 ···················································
4
4.
가족의 역할과 상호작용 ·····································
4
5.
가족 내에서 누가 어떤 역할을 할 것인가 ··············
7
6.
가족관련 이론 ·················································
11
Ⅱ.
가족생활주기
1.
가족생활주기의 개념 ·········································
13
2.
가족생활주기 분류기준 및 모형 ···························
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3.
가족생활주기상의 여가활동 장애요인 ·····················
17
Ⅲ.
가족과 관광
1.
가족관광 ·······················································
19
2.
실버관광 ·······················································
19
3.
체험관광 ·······················································
20
Ⅳ.
사례를 통해 이해하는 가족과 소비행동
1.
일반 기업의 가족 마케팅 사례 ·····························
22
2.
사회의 가족마케팅 사례 ·····································
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3.
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2013.04.26
38페이지
