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런닝화,런닝화마케팅전략,런닝화분석,RUNNING SHOES,영문마케팅
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RUNNING SHOES
ZMET
CONTENTS
1. INTRO
2. PREPERATION
3. INTERVIEW
4. ANALYSIS
5. STRATEGY
INTRO
INTRO
These days, Running shoes
has become one of hot trend items. But many commercials are not reflected this trend. We think this point makes more opportunities for increasing sales and market segments.
INTERVIEW PREPERATION
PREPERATION
Target interview objectives :
Average 20’s Women consumer
EX) Observer ; one male interviewee
Total 6 person
Interview methods :
Story telling
Missing picture
Triad
Expand frame
Digital image
QUESTION
PREPERATION
If someone look at me, I will give them some feeling like vibrant, lively. I wish I am the cheerleader in the baseball park. Crowded by a lot of people, they will look at my fashion and vibrant attitude. People enjoying the game and Cheerleader making people happy are likely to what I see the running shoes.
Storytelling
INTERVIEW
24/여/학생/손 씨
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프로스펙스,런닝화,마케팅,브랜드,브랜드마케팅.. |
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스케쳐스,스케쳐스마케팅전략,런닝화마케팅전략.. |
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나이키와아디다스의제품소개,나이키 런닝화 광.. |
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나이키 런닝화 제품분석과 마케팅 커뮤니케이션.. |
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TOMS-서비스마케팅 |
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TOMS_착한마케팅 |
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REEBOK 리복 (리복런닝화) 마케팅전략분석과 리.. |
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탐스슈즈(TOMS SHOES),코즈(COURSE)마케팅,사회.. |
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탐스슈즈 기업분석과 탐스슈즈 경영전략과 마케.. |
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TOMS SHOES 탐스슈즈 마케팅 SWOT,STP,4P전략분.. |
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탐스슈즈 TOMS 마케팅 전략분석과 탐스슈즈 커.. |
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프로스펙스W 마케팅 4P,STP,SWOT 전략분석과 프.. |
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비디오판권판매대행 캐릭터사용계약서 |
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SM마케팅전략,SM엔터테인먼트,소속사마케팅,영.. |
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2013.04.26
62페이지
