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블루클럽,블루클럽마케팅전략,블루클럽기업분석,블루클럽전략,미용실전략,남성미용실,블루클럽영문마케팅,블루클럽영어마케팅
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BLUE CLUB “ Men’s Beauty Shop “
BRAND MANAGEMENT
CONTENTS
Intro
Why BLUE CLUB failed
1 . SERVICE
1) Self-Shampoo System
2) CRM
3) TRADE-OFF
2. PUBLIC RELATIONSHIP
3. FRANCHISEE MAMAGEMENT
1) STANDARDIZATION OF HAIRSTYLE
2) STANDARD OF FRANCHISEE
Solution
1. Original Blue Club
2. Blue Club Premium
1) Skill variety
2) Reservation Customer choice
3) PRICE
4) CRM
5) PROMOTION
INTRO
1998.06 opening the first beauty shop for “men”
Only beauty shop approved as venture company in beauty industry
Recorded on Guinness book( the largest franchise in shortest time)
Over 910 shops in Korea
Why BLUE CLUB failed
Why BLUE CLUB failed
What is the Problem
What is the problem
PROBLEM 1 . SERVICE
1) Self-Shampoo System
Customer feels it as “Satisfying Service”
NOT as “Awkward Service”
PROBLEM 1 . SERVICE
2) CRM
Need to manage relationship with customer
PROBLEM 1 . SERVICE
3) TRADE-OFF
PROBLEM 2. PUBLIC RELATIONSHIP
NEGATIVE IMAGE
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2013.04.26
41페이지
