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Accounting,Starwood,Marriott,여행상품패키지,여행패키지,영문마케팅,여행영문판,여행상품영어,영어마케팅
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Accounting
Starwood Marriott
1. Introduction
* Purposes of analyzing Starwood Marriott
This paper analyses and compares two major global hotel chains, Marriott International, Inc. and Starwood Hotels Resorts Worldwide, Inc. Both chains have extensive investments in and outside the US. They have very strong brand names and are quite competitive. However they differ in their strategies, like the market segment each one targets, the role of technology in the business, the financial efficiency of their systems etc. The paper also analyses the benefits and demerits each chain faces as a result of the individual strategy they had adopted. They also analyzed the effect the recent financial recession had on each of the groups and how well or not they were placed to deal with it.
2. General background and current trends of hotel industry
* Characteristic of hotel industry
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2013.05.02
69페이지
