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P G ,SK-II,bbq,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
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Strategic Management
Case Study
P G Japan, SK-II
Contents
Case Summary (P G Japan)
-Introduction of P G
-Failure and Success
-Globalization and Suggestion
Korean Case : BBQ
-Introduction of BBQ
-Strategy in globalization
-Recommendation
Q A
About P G
P G’s Global Strategy
Overseas Division(1984) drove rapid expansion
Europe, Latin America and Asia’s 27 countries: $11 billion worldwide sales in 1980
Country General manager(GM) : each counter runs by expertise of local market
Problems
1. Cost limits profits: local product development costs
2. Delay of release new product
Founded in 1837 by Proctor and Gamble
Product: Consumer Goods ( detergents, diaper)
Introduction of P G
Early 90’s:
Eroding Performance
1985:
Developing Program
1989:
Market Expansion
1. Entering Japan Market
Accumulated Loss
2. “Ichidai Hiyaku”
: the developing program
Importance of Product Development Capability
and R D
270% increase in sales
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BBQ 치킨,치킨대학,치킨사장조사및사업현황,브.. |
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BBQ마케팅,마케팅,브랜드,브랜드마케팅,기업,서.. |
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BBQ중국진출,중국시장,프랜차이즈,마케팅,브랜.. |
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BBQ의 중국진출 마케팅 전략 |
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[ BBQ 마케팅케이스 연구 ] BBQ 기업분석과 BBQ.. |
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BBQ마케팅,BBQ경영,마케팅,브랜드,브랜드마케팅.. |
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BBQ 중국시장진출,BBQ 글로벌 현지화전략,BBQ .. |
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bbq 비비큐 경영전략과 마케팅전략 사례연구 / .. |
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국제경영,롯데리아,BBQ,마케팅사례,마케팅,브랜.. |
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BBQ,마케팅,중국시장,마케팅,브랜드,브랜드마케.. |
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BBQ브랜드세셰화,맥도날드,마케팅,브랜드,브랜.. |
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BBQ,마케팅사례,마케팅,브랜드,브랜드마케팅,기.. |
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BBQ중국진출사례,해외진출,마케팅사례,마케팅,.. |
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비비큐,bbq,세계화글로벌전략,중국시장진출,일.. |
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2013.05.02
22페이지
