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ZARA,ZARA마케팅전략,ZARA기업분석,자라마케팅전략,자라기업분석,자라영문마케팅,영문마케팅,영어마케팅
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ZARA
Supply Chain Management
Table of contents
1 An introduction to ZARA
2 Fast Fashion SPA System
3 Supply Chain Management
4 Position in the Domestic Fashion industry
5 Problem Points have to complement
An introduction to ZARA
Inditex group’s major brand
In 1975, its first opened in Spain
Now, Zara operates more than 4,000 stores in 74 countries
An introduction to ZARA
An introduction to ZARA
An introduction to ZARA
SALES
Fast Fashion
Background
The development of IT MEDIA
→ Consumers needs and Trend change rapidly
Concept
The way that Reflects the latest trends and quickly produce and supply
Fast Fashion
Background
The development of IT MEDIA
→ Consumers needs and Trend change rapidly
Concept
The way that Reflects the latest trends and quickly produce and supply
SPA
“Specialty store retailer of Private Label Apparel”
A company should proceed clothing product
planning, production, sale, distribution
Information Technology of ZARA
Speed Decentralized decision making process
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2013.05.02
42페이지
