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[영문판]케라시스마케팅전략,케라시스분석,케라시스기업분석
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KERASYS IDENTITY
GOLDILER
The combination of:
GOLDILOCKS (a person, esp. a girl with light blond hair)
+
ER (a person or thing that performs a specified action)
NEW NAME OF TEAM G
01 Overview of Kerasys company
03 Kerasys product
04 SWOT
05 4Ps/STP
Goldiler
02 Shampoo market
CONTENTS
06 Conclusion
Kerasys Company
-Affiliated company of AKYUNG
-Kerasys = keratin + care+ system
Kerasys : hair clinic system
-Released at 2002
Shampoo market
product
conclusion
]Market share of domestic shampoo market
SWOT
4PS
STP
]Increase of homme cosmetic product
Shampoo market
product
conclusion
SWOT
4PS
STP
]Worries about losing hair
Market share increase of scalp dandruff care product
Shampoo market
product
conclusion
SWOT
4PS
STP
]Interest of oriental medicine product
Shampoo market
product
conclusion
SWOT
4PS
STP
]Customer needs to shampoo market
Shampoo market
product
conclusion
SWOT
4PS
STP
]difference between premium shampoo and general shampoo
Product
Shampoo market
conclusion
SWOT
4PS
STP
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2013.05.03
29페이지
