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루 거스너 와 IBM부활의 신화,IBM,IBM부활,IBM분석,IBM기업분석,루거스너,IBM영문판
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What the IBM is
Crisis Strategies to overcome it
Strategies for Globalization
Localization strategy
Introduction of the Book
Index
Reason Purpose of choosing the book
Strategies to overcome risks
Direction for Sustainable Development
Discussion
About the Book
How did IBM
deal with the crisis in the early 90s by scouting
Lou Gerstner
Reason Purpose of choosing the book
◎ to find out how IBM overcome the crisis it faced in the early 90s
◎ to investigate international business strategies IBM is using
About IBM
Over 90% of the U.S. government organizations use
hardware and software of IBM
Developed ‘FORTRAN(Formula translation), ‘Memory semiconductor D RAM’ , ‘High temperature superconductor’, ‘Extremely sensitive microscope’
Obtain 3,000 patents a year on average, No.1 for 15 years in a row
Produced 5 Nobel prize winners from the Watson Research Center
Ranked No.1 among the most honored computer companies for businesses
(By Fortune Magazine in 2004)
About IBM
ACCOUNTING
MACHINES
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7인의 베스트 ceo을 읽고 |
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7인ceo |
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베스트ceo |
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경영학원론]_제출본 |
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국제인적자원관리,글로벌인재경영사례,IBM의 한.. |
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IBM 기업분석 |
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국제상사 M A와 프로스펙스의 부활 |
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다국적기업,기업의다각화전략사례,IBM의 M A,브.. |
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IBM기업소개,IBM의 역사와초창기의성공,IBM의 .. |
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애플기업분석,애플전략분석,애플향후전망 |
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IBM 기업분석과 위기극복전략분석및 IBM의 주요.. |
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미국의 기업문화( GE와 IBM),GE의 경영체제와 .. |
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2013.05.03
25페이지
