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세븐일레븐-기업분석,기업경영전략사례,편의점시장,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
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[ 목 차 ]
Ⅰ. 서론
1.1. 기업 소개 ················································································ 1
1.2. 선정 동기 ················································································ 1
Ⅱ. 7-Eleven의 전략
2.1. 전략 목표 ··················································································· 2
2.2. 경영 방침 ················································································· 3
2.3. 경영 철칙 ················································································· 3
Ⅲ. 7-Eleven의 SCM
3.1 정보 SCM ················································································· 4
3.2 물류 SCM ················································································· 7
3.3 다른 편의점 업체와의 비교 ····························································· 11
Ⅳ. 7-Eleven의 전략 목표 달성 과정
4.1 경영방침에대한 평가 ····································································· 12
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2013.05.08
15페이지
