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아모레퍼시픽,아모레퍼시픽해외진출,아모레퍼시픽인도진추런략,해외마케팅전략,해외진출,아모레퍼시픽마케팅,영문마케팅
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AMORE PACIFIC
[Report to enter into India Cosmetics Market]
Ⅰ. AMORE PACIFIC s business environment
1. Overview
(1) History : For more than 60 years, AMOREPACIFIC has been devoted to the business of Beauty and Health, consistently striving to be the best with focus on technology, quality and customers. AMOREPACIFIC has maintained its position as Korea s leader in the field of cosmetics and is now looking beyond into becoming the Asian Beauty Creator, a major global player that redefines and promotes the Asian beauty to customers all over the globe.
Picture 1 History, IR presentation 2010
(2) Vision and core values
a. Vision for 2015 : AP has set their sights on growing AMOREPACIFIC into one of the Top ten cosmetics companies in the world by 2015. To this end, AP is cultivating ten mega-brands that can allow them to realize their vision: Be a global provider of total beauty and healthcare solutions.
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2013.05.08
11페이지
