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P G,P G재무분석,P G재무전략,피엔지,피엔지재무분석,피엔지재무전략,재무전략사례,재무분석사례
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Managerial Accounting
About P G
About the P G
Multinational corporation that manufactures
a wide range of consumer goods
Requirement 1
Requirement 1
There are 3 questions to solve and they are mentioned below
Interpret
So, the questions are actually asking about the one thing.
What is the main strategy of P G for the success, and why
Requirement 1
The answers of questions are mentioned below
1
What strategy did P G rely on, for success in the market place
P G
A customer intimacy,
Operational excellence
Product Leadership Customer value proposition
SUCCESS!
Requirement 1
The answers of questions are mentioned below
2
Evidence for the previous answer
At page 26, and 27
of the Annual report
“when a consumer stands in front of the shelf and chooses a product from among many competitive offerings.”
First moment of truth
Second moment of truth
“when the consumer uses the product and evaluates how well the product meets his or her expectations.”
Perceived quality, or
Brand recognition
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피엔지,피엔지분석,피엔지기업분석,피엔지마케.. |
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P G,P G분석,P G재무분석,피엔지재무분석,재무.. |
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P G 사의 ‘위스퍼’에 대한 소비자 행동과 마케.. |
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‘위스퍼’에 대한 소비자행동과 마케팅분석,위스.. |
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KT G이미지상승,KT G기업분석,KT G마케팅전략,.. |
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국내 ㈜신성이엔지의 기업분석(2003년까지)[pdf] |
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국내 한양이엔지㈜의 기업분석(2003년까지)[pdf] |
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국내 ㈜삼호F&G(삼호에프엔지)의 기업분석(2003.. |
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국내 한양이엔지의 기업분석(2006년까지)[pdf] |
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국내 신성이엔지의 기업분석(2006년까지)[pdf] |
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P G아웃소싱,P G4가지옵션,P G옵션,P G아웃소싱.. |
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P G시장진출과M A,Gillette와의 M A,P G기업분.. |
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Consulting Report of NongShim,농심재무분석,.. |
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미샤기업분석,미샤재무분석,미샤재무비율분석,.. |
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2013.05.09
27페이지
