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인터넷마케팅계획
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1
Tips for Establishing Internet Marketing Plan
2
Contents
Objectives
Target areas in Internet
Tactics :
Content
Resources
Timelines
Building brand awareness & loyalty
Direct response promotions
Education of the marketplace
Product demonstration & distribution
Public relations
Research & product development
Service & support
3
Objectives
인터넷 상에서 무엇을 하기를 원하는가
- 현재 고객 or 미래 고객 or Both
- 판매 창출 or 고객 서비스 or 투자자 관계구축 or
Recruiting or Others
4
Target areas in Internet
Just Web
Newsgroup
FTP Sites
5
Tactics
Building brand awareness and loyalty
Direct response promotions
Education of the marketplace
Product demonstration and distribution
Public relations
Research and product development
Service and support
6
Tactics -1
Building brand awareness and loyalty
- Promotion
- sponsorships
- hyperlinking in other sites… etc…
7
Tactics -2
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2011.04.08
15페이지
