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스타벅스 경영전략,마케팅사례,MIS전략분석(영문레포트)
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STARBUCKS
1
We’re not in the coffee business serving people…
We’re in the people business serving coffee.
STARBUCKS
is the world’s most famous coffee shop and the leader blooming a coffee culture.
Management Information System Group 8 Starbucks
2
2011 : We mark 40 years and begin the next chapter in our history.
‘One person, one cup, and one
To inspire and nurture the human spirit
Mission
Transitions of Logo
neighborhood at a time’
Management Information System Group 8 Starbucks
3
History
1987
1971
1982
1985
Management Information System Group 8 Starbucks
4
1991
2009
1999
1991
History
Management Information System Group 8 Starbucks
5
SWOT Analysis
Management Information System Group 8 Starbucks
S6
SWOT Analysis
Management Information System Group 8 Starbucks
W7
SWOT Analysis
Management Information System Group 8 Starbucks
O8
SWOT Analysis
Management Information System Group 8 Starbucks
T9
4P
Management Information System Group 8 Starbucks
10
Firm Infrastructure
HRM
Good Service
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2016.09.22
39페이지
