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아아팟터치 ipodtouch 마케팅 광고전략(영문레포트)
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iPod Touch3rd Generation
1. Company Competitor Analysis
2. Developing Advertising Strategy
3. Creative Plan
4. Media
Contents
Best Global Brands
2009 Apple 20th
(source: interbrand)
Power Brand
IT Brand
1. Company Competitor Analysis
1. Apple
Variable Product
TV Ad- Big Bang
Slogan Idea Station
Q2, Q5
High Cost and High Quality
TV Ad So Ji-sub
Slogan- My Digital Pride
Similar Quality
i-pod Touch need to provide additional value to customers.
1. Company Competitor Analysis
2. Developing Advertising Strategy
Purchase
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2016.09.22
13페이지
