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애플 APPLE 기업분석과 마케팅전략분석(영문레포트)
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-Apple-
Ⅰ. Introduction
1. Summary
Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company s best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.
Name
Apple Inc.
Industry
Computer hardware, software / Consumer electronics / Digital distribution
Founded
April 1, 1976 by Steve Jobs and Steve Wozniak
Headquarter
Apple Campus 1 Infinite Loop Cupertino, California, U.S.
Area served
Worldwide
Employees
49,400 (2010)
Table 1) Basic information of Apple Inc.
2. History
(1) 1970 s
1976 - Apple was established by Steve Jobs and Steve Wozniak
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2016.09.22
7페이지
