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신라면블랙 마케팅전략분석및 문제점분석과 해결방안제안 영문PPT
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Shin Ramyun Black Re-launching
Overview
Situation
Analyze
Problem
Solution
Overview
Analyze the failed launch of Nongshim’s Shin Ramyun Black by utilizing the marketing tools and provide marketing solutions
Situation
Analyze
Macro-environment
3C
STP
Problem 4P
Solution 4P
Overview
Situation
Analyze
Problem
Solution
Instant foods manufacturer (instant noodles, udong, snacks, drinks, etc)
Total Revenues: 63,198m
Instant noodles represent 67.5% of total revenue
Rank of Instant Noodle Revenue:
1st Nongshim (1조 3000억원)
2nd Samyang (2200억원)
3rd Oddugi (1700억원)
Launch of Shin Ramyun Black to commemorate the 25th anniversary of Shin Ramyun
Initially made profit above the break-even point but began losing profit two months later
Defeated in competing against other new products and damaged brand image after criticism of product quality
Current Situation of Nongshim
Overview
Situation
Analyze
Problem
Solution
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2016.09.22
19페이지
