Samsung’s Smart-phone and Global Competitiveness
목 차
1. 기업분석
- 산업분석과 삼성전자
2. 경쟁자분석
- 주요경쟁사: 애플,노키아
- 마이너경쟁사: HTC,소니에릭슨
- 잠재적경쟁자: 구글,마이크로소프트
3.성공요인
- 하드웨어
- 어플리케이션
- 운영시스템
- 4G 기술
4. 스마트폰 산업분석
- 마이클포터의 5FORCES 모델
5. 경쟁 동태
6. 삼성의 전략
7. 맺음말
1. Introduction
- Industry Overview Samsung Elect.
Smart-phone is high-end product characterized by combination of communication and computing function, together with various applications
Supplier’s perspective
User’s perspective
a multitasking, programmable operating system which means users can alter and add to the phone s functionality
Functionality: music, video, games, photos, web browsing, mobile TV, navigation and messaging
Enterprise demand / Consumer demand
All-in-one device that is used for communication and computing functions, often provided with an identifiable and open operating system, and also with the ability to add applications.
Key Features
High gross margin
38.4%
High average selling price
$366 (]$66)
.... |
2016.10.11
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