ACA-항공사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Airline Competitor Analysis
Strategic management
Introduction
Business Objective
Current Strategy
Belief about Industry
Strength Weakness
Alliance Membership
Analysis
01
Strategic management
Business Objective
To provide highest quality of customer service delivered with
a sense of warmth, friendliness, individual pride, and company spirit.
Meeting the rising expectations of customers’ remains central to their strategy of transforming British Airways into the world’s leading global premium airline.
The Japan Airlines will act as a bridge to bring peoples.
To provide customers with safe, good value, point-to-point air services on a range of European routes.
Becoming a carrier as the best choice for customers and loved by the staff and employees.
Current Strategy
To provide low fare flight with maximum customer satisfaction.
....

[pptx/pdf]ACA-항공사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p