허닭-마케팅,경여전략분석

[ Introduction to Marketing]

HEO KYEONG HWAN S
HEODAK
- Marketing Case

[ Contents ]

I. Introduction of HEODAK
▶Information about (주)얼떨결 and products
▶Marketing and Success factors for the present state

II. The present condition of the market and market analysis
▶Industry Analysis
(1)Domestic diet food market
(2)Domestic chicken market
▶comprtitors analysis

III. Marketing strategy and the alternative
▶First strategy
(1) Purpose
(2) STP analysis
(3) SWOT analysis
(4) 4P Mix
▶Second strategy
(1) Purpose
(2) Method
(3) STP analysis
(4) 4P Mix

Ⅰ. Introduction of HEODAK
▶Information about (주)얼떨결 and products

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