경영학 -마케팅

AIR SHOWER BOOTH


BoP Market
BoP (Bottom of the Pyramid)

The group which is the largest, but poorest group

2.5 billion people living by less than $2.50 per day

Base of Pyramid

Unable to purchase daily neccesaties

South Asia and Central-South Africa
Bath BoP Market : Central-South AFRICA
Central-South Africa
Poor water supply, unable to use washing tools
Village and towns on the high reaches
Washing bodies on the muddy and dirty water
vacteria and virus immune disease

South Asia
Relieving excrements, Floating Homes Water Pollution

Low Hygiene Sense Immune Disease
Importance of hygiene
They think
African exposed to
harsh condition of living
Also They exposed to
a lot of hygiene related disease
Dirty water related Disease
....

[pptx/pdf]경영학 -마케팅