Final Project(Final)

You know what I put on
- VivaStudio
About Vivastudio
(KW million)
Source: Vivastudio
Vivastudio was founded in 2008 August

Online apparel mall which is private business

Capital is 350 million won and No debt

2 CEO, 2 Staff and 1 Part time worker
5 Force Model
Threat of new entry

No economies of scale
Increasing size of industry
Supplier Power

A number of suppliers exist
Replacement cost is low
Buyer Power

It lies in the hands of consumers of what they like and purchase
Threat of substitute

In apparel industry, substitutes always exist
Rivalry

Not aggressive marketing among companies
The number of companies is 4~5
Current Strategy
The firm’s current strategy
: Be a fashion company with various collection of its own
More efficient operation control

Maniac driven-design by designer
Street Brand industry in the whole country

Between 20 ~ 30 aged men

Profit rate 30% Because of Onlie based profit structure
Performance
....

[pptx/pdf]Final Project(Final)