CJOShopping,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Contents
1. Industry Analysis TV Home Shopping
2. Introduction of CJ O Shopping
3. CJ O Shopping STP

4. CJ O Shopping Marketing Mix(4Ps)

5. Primary Information
- Questionnaire Interview
6. Group Evaluation
Off-lined retail distribution company

TV Home Shopping = Distribution + Broadcasting

Industry Analysis TV Home Shopping
Competitive market
Oligopolistic competition
Industry Analysis TV Home Shopping
Market Share
Unit : %
Industry Analysis TV Home Shopping

Pioneer of the TV Home shopping program
Diversification to CJ Mall, and Catalog
Management of giving trust to customer
Opening of
Growth to synthetic on-lined distribution company
STP - Segmentation
Demography Age, Gender
Behavior TV Watching, Product Consumption
STP - Targeting
STP - Targeting
....

[pptx/pdf]CJOShopping,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p