에이스침대-마케팅전략 SWOT분석

MARKETING

ACE bed
2
Contents
Introduction of bed market

Introduction of Ace bed

Inside-out

Outside-in

Analysis Conclusion
Introduction of bed market

ACE bed
4
Domestic annual beds market scale is estimated 800 billion won.

Several years, ACE and SIMMONS maintained 1, 2 in bed marketplace.

HANSAM entered to bed marketplace and confronted to ACE and SIMMONS. But HANSAM’s market share is still 3% in bed marketplace.
Analysis of the bed marketplace
Introduction of

Ace Bed
Ace BED was founded in 1963

No.1 position

Selected in KBPI for 6 consecutive years for first time
in the bed industry
ACE bed
7
Strength
Weakness
Opportunity
Threat
SWOT analysis of ACE bed
Loyalty of customers
Brand recognition
Know how of science and
best manufacturing facility
Customers database
Recognition as a high price
product
Protraction of purchase cycle
Numerous complex retail
store
....

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